The Microsoft/Nokia Low-end Strategy is Backwards

With Microsoft and Nokia teaming up to launch their all new Lumia 710, it’s indeed grand news for those looking for innovative technology in a branded cell phone. You can consider it a real low end strategy, but actually it’s going to be a great endowment for the cell phone owners. This majestic merger of the world’s two finest administrators of technology will start a new era of mobile computing.

Past few years have changed the peoples view and perspective about cell phones. Although there is a flurry of cheap Android and iOS phones in the market but the Microsoft/Nokia alliance is aiming a new section. Microsoft and Nokia are aiming the out-of-work folks who want a lot more in their Smartphone at a comparatively low price.

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Microsoft and Nokia have put in their efforts to invade US from the low end. This low end strategy appears to be near the theory of brand establishment first and then developing high end products. Both the technology administrators want to establish the unified brand with budget conscious shoppers first and then proceed to delivering high end products. This is ideally true and practical as cost cutting customer’s demand for devices as long as they get esteem on the high end.

It’s time to say farewell to Android as with the Nokia’s new Windows operated cell phone, things and prospects are surely going to change for the customers. With this phone you can forget dual cores and LTE and enjoy shaking hands with the newest technology for an enhanced cell phone experience. The out coming product from these technology giants is going to pose a real threat to Android.

As far as Lumia 710 is concerned, Nokia has termed it as the First genuine Windows phone. Equipped with a 1.4GHz Scorpion processor, 5MP camera, 3.7-inch TFT capacitive touch screen, 8GB of storage and 512MB RAM this Nokia cell phone is a cheaper sibling of Lumia 800.

The Microsoft/Nokia alliance is surely going to benefit millions of mobile users in US and worldwide. But the device chosen for getting the job done may not prove the best selection from Nokia. Lumia 710 is an attractive device though but not the perfect one for launch with Microsoft. A Windows Phone needs to make a remarkable impression which lacks in Lumia 710. Lumia 800 would rather have been a better option as it is a striking full featured showcase phone.

 

The Bottom Line

Microsoft and Nokia have though offered a fine platform, but are actually petrified about its commercial failure. It can be noticed from the fact that the duo have decided to launch it in the US with a budget T- mobile network and avoiding the festival shopping season. Rather they could have showcased it fearlessly as they possess supreme repute in the US market and worldwide. But the alliance has actually shown no courage. Sales in millions can’t be expected for this model but a slow and steady increasing popularity in the years to come can be assured.


About the author: Bethany is a blogger and writer. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on 3d software attracted her attention. These days she is busy in writing an article on iPhone Accessories.

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